PERFORMANCE MARKETER IN CALICUT
Helping Brands Grow With Paid Ads & Smart Strategy
ABOUT ME
I’m Muhammed Athif c, a BBA graduate from Calicut University, based in Malappuram, Kerala — currently exploring the exciting world of performance marketing, while staying rooted in my passion for photography and videography.My creative background helps me approach marketing with a visual mindset. I don’t just see numbers — I see stories, emotions, and moments that convert viewers into customers.Before diving into marketing, I spent years honing my skills as a freelance photographer and videographer. From capturing weddings and events to editing promotional content for local brands, I’ve developed an eye for visuals that speak louder than words.

SERVICES
Search Engine Optimisation
SEO (Search Engine Optimization) is the process of improving a website or content so it ranks higher on search engines like Google, making it easier for people to find.
Website Development
Web development is the process of building and maintaining websites, including how they look, work, and function on the internet.
Social Media Marketing
SMM (Social Media Marketing) is the use of social media platforms like Instagram, Facebook, and X to promote a product, service, or brand and connect with your audience.
Videography
Videography is the process of capturing moving images on video. It includes planning, shooting, and editing video content for various purposes like films, events, marketing, or social media.
SKILLS
SEO
WEBSITE DEVELOPMENT
SOCIAL MEDIA MARKETING
VIDEOGRAPHY
COPY WRITING
FREQUENTLY ASKED QUESTIONS
What types of campaigns fall under performance marketing?
Campaigns like pay-per-click (PPC), affiliate marketing, influencer partnerships, social media ads, and email marketing are all part of performance marketing — where results can be tracked and optimized.
How do you measure success in performance marketing?
Success is measured using key performance indicators (KPIs) such as cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), click-through rate (CTR), and conversion rate.
How can videography help my brand?
I use tools like Google Analytics, Facebook Ads Manager, and other analytics platforms to measure reach, engagement, conversions, and ROI.
How do I get started?
Just contact me with your goals. I’ll guide you through the strategy, plan, and execution — step by step.